PowerPoint2Go
Saturday, January 31, 2004

Click Here to Visit PowerPoint2Go I've finally got around to creating a website for myself. I've been so busy with other people's work, I've had no time to do anything in the way of promotion for the things I've been trying to do for the last six months!

So please do have a look at www.PowerPoint2Go.com and let me know what you think!





posted by Stephen on Saturday, January 31, 2004 0 Comments

Silly Boy!
Friday, January 30, 2004

On reading my last post again this morning, I realised there was a huge oversight on my part. I said, "So, being too 'cheap' to take two cars and do two shots..." All Jaguar neded to do was to take two sets of number plates - a regular set and a reversed set! As the headline says, "Silly Boy!" :-)

posted by Stephen on Friday, January 30, 2004 0 Comments

why, Why, WHY? (Jaguar TV Commercial)
Sunday, January 25, 2004

Have you seen the new Jaguar TV commercial? I'm talking about the one where a woman on a ski lift drops a ski. 'Our Hero' (a Jaguar driver of course) picks up the ski and drives up the mountain to meet her on top to give it back.

OK, so now you know which one we're talking about, next time you see it, have a look at the registration plates on the car. They are different on the front and back! One end says YYY101 the other says 101YYY! Now there's a logical explanation for this but it's purely my supposition. My guess is that Jaguar wanted the commercial to be useable in a number of countries; those who drive on the left and those who drive on the right. So, being too 'cheap' to take two cars and do two shots (where either left or right hand drive would be noticeable) they simply mirrored some of the shots in editing left-to-right for certain audiences.

Now then, a deduction! As we're seeing the version with some shots reversed here in the UK, the primary version was shot for left hand drive cars, driving on the right hand side of the road. Further deduction - Jaguar does not put it's home (i.e. British) audience first when planning it's advertising!

Now, as I say, all this is guesswork of course, but it's funny the tracks along which one's mind wanders when one notices something like this! Anyone from Jaguar wish to comment? I would also be interested to hear from anyone in Europe or the USA who sees this TV commercial. Are the registration plates the same front and back in your version? Bet they are!

By the way, Jaguar, YYY101 is a very notable and of course, reversable, number. (A number plate with an E, P, N or K, etc. would be spotted instantly if mirrored, so I can understand the logic.) The natural reaction however is to read "YYY" as three words - "Why, Why, Why?" which makes it noticeable. Personally, I'd have chosen something like AVA, WXW or HTH; equally palindromic but far less likely to be spotted.

I looked at the Jaguar website to see if the commercial was online. It isn't - another missed viral opportunity, especially with odd number plates that would have ensured it got sent around and actually done Jaguar more good than harm in the process. Anyway, whilst there, I noticed at the bottom of the Jaguar Website home page it says "Copyright (c) 2002"!

I'm available for New Media and Marketing Consultancy, Jaguar!

posted by Stephen on Sunday, January 25, 2004 0 Comments

You HAVE to try this . . .
Saturday, January 17, 2004

I don't know why this works, maybe someone at Google has a sense of humour or maybe it's just the way the search engine picks up its data. But try this: Go to Google, type in "miserable failure" (without the quotes) then hit the "I'm Feeling Lucky" button. I won't spoil the surprise, but I will start you off - CLICK HERE!

Cosmic Surfer will love this! :-)

posted by Stephen on Saturday, January 17, 2004 0 Comments

"The Honda Cog" is Back Online, PLUS the "Making Of" Movie, in full DVD Quality!
Thursday, January 08, 2004

Click to Download! Thanks to a charming, most helpful (yet probably deranged) soul, the full 45mb "Honda Cog" ad in full DVD quality PLUS the "Making Of the Cog" movie - all 95Mb of it - are now online! Regular or previous readers will remember my good friend Phil Clarke tried to host these with disasterous results; his company Newview Communications transferred their entire monthly bandwidth allowance (and a lot more) in just 48 hours! The whole story is Here if you want to read it!

Anyway, I recently received an email offering to host the full versions, so with the help once more of NewView, we transferred the files and you can now download to your heart's content!

All the details this benevolent person wants known, can be found alongside the download links at This Website. I shall add no more, except to say that if I receive any word on how much bandwidth is consumed, I'll let you know!

Seriously, make the most of it folks and a huge Thank You to our benefactor - and I was only kidding about the 'deranged' honestly! :-)

posted by Stephen on Thursday, January 08, 2004 0 Comments

111 Million
Tuesday, January 06, 2004

That's the number of text messages sent in the UK in the 24 hours starting from 00:00:01am on New Years Day. An amazing number, beating all previous records. However, in a simple test set up by a Swedish company who had test text messages sent on all four major cellular networks in the UK at this same time, the quickest to arrive took over 15 minutes, the slowest nearly 5 hours and one has yet to arrive - despite the senders all having received "Message Sent" notifications. How many of your new year texts actually arrived?

That's today's first piece of techno-trivia, the second is that Ebay had apparently just accepted it's most expensive ever item for auction. Do you want a couple of seconds to try a guess before I tell you what it is? Stop reading here for a minute if you want. A Rolls Royce? No. A yacht? No, but getting warmer. OK I'll tell you - it's an aircraft carrier belonging to the Brazilian Navy. Reserve price $1m. Sounds cheap to me!

posted by Stephen on Tuesday, January 06, 2004 0 Comments

Prince of Persia, Digger, Lemmings, even Christmas Lemmings!
Saturday, January 03, 2004

If these names mean something to you, you should have a look at dosgamesarchive.com. I suppose if there is a time when one should take the opportunity to use the web purely for fun, Christmas is that time. Its just a shame I didn't find this until 3rd January! I had no idea these games (that I originally played on an Amiga 500) were available to download in "DOS" format for the PC. What's more they're free and some of them are even legal! :-)

I learned a new phrase - "AbandonWare" - software that is out of date, not sold and (obviously) not supported any more. The software companies who wrote these classics have rung as much out of them as they possibly can and now they seem to be happy for them to be given away.

If you haven't seen the original "Prince of Persia" you should give it a try. The puzzles are just as demanding, and the animation just a 'ground breaking' as it was 10 years ago when it was released. OK, so it looks dated now, but if it's a challenge and hours of pure gameplay you're after, check them out. Look for the top downloads section and revisit the top 100! Me? I'm off to try out 'Christmas Lemmings'!

posted by Stephen on Saturday, January 03, 2004 0 Comments

MeWelcome, I'm Steve Bell.

I'm currently working as Marketing and Research Manager with CSHS - an outreach part of the UK's largest Academic Institution, Cornwall College. Click Here to see what CSHS does.

I have been writing a blog for over six years now and (probably sensibly) I tend to write about the things that I know a bit about and that interest me - such as Marketing, New Media, Radio and TV,

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