Identity Marketing
Thursday, August 22, 2002

How would you like to change your name to, say, Lara Croft, or Super Mario or Turok? They call it Identity Marketing and there's people willing to pay you to do just that - legally change your name to advertise video games! Click here for another crazy marketing idea. The idea is each person will act as an ambassador for the game, taking the time to explain the origin of his or her name to anyone who asks. And I thought branding baby buggies was daft. It's not even as if the money's any good!

posted by Stephen on Thursday, August 22, 2002 0 Comments

Welcome, I'm Steve Bell.

I'm currently working as Marketing and Research Manager for this organisation.

I have been writing a blog for over eight years now and (hopefully sensibly) I tend to write about the things that I know a bit about and that interest me - like Gadgets, Software, New Media, Radio, TV and Marketing.

If I'm not the Steve Bell you were looking for, click here.
 

The Weather in Worcester:

Some links you may like:

• My 'Business' Links Page
• Contact me here
• Cosmic Surfer's Blog
• Not Dead Yet
• Seth Godin

Previous Posts

• Just When I Thought I was Slightly Ahead of the Ga...
• Are You a Geek?
• Holly Wells and Jessica Chapman
• Another Advertising Space Taken!
• Sit Down And Be Counted
• Bring Back the Big Breakfast, BMI!
• Are you an Internet Addict?
• Well, it *looks* like a dog . . .
• Memories
• Daft Story

Found the wrong Steve Bell?

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• The Cartoonist
  
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• The LA Stand-up Comedian
  
• The School
  
• The Media Lecturer
  
• Queensland Professor of Political Science
  
• Prof. of Telecoms
  
• The Musical Director
  
• The Photographer
  
• The Car Builder/Racer
  
• The Guitarist
  
• The Attorney
  
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• Tulsa mortgage consultant
  
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If your name is Stephen Bell and you have a website you would like added to this list, drop me a message containing your URL from here.